We are pleased to announce that Susie Jarvis, Alta Vista Credit Union, has joined the Chamber’s Board of Directors.  Alta Vista Credit Union has demonstrated ongoing support of the Chamber, its mission, events and vision. We are extremely grateful that Susie has agreed to participate on the board and I look forward to getting to work with her.

There are some important upcoming events that you might want to add to your calendars. State of the Community luncheon is scheduled for Friday, June 24 at the University of Redlands Orton Center, once again Mayor Paul Foster will share the progress made by the city over the past 12 months and provide insight to the future of the city. He will again announce the Hometown Heroes and Beautification Award winners. Make sure you reserve your tickets early as this event will no doubt  sell out. The Chamber’s Cruisin’ Cuisine is scheduled for Saturday, September 17^th.  Another opportunity to sample some of the amazing restaurants in Redlands all in one fun filled evening. It’s a fun way to spend the evening with family and friends, while discovering local eateries (and you don’t have to cook J). Hope to see you at these upcoming events!

Here is a quick overview of some of the highly effective strategies you can use to generate many more qualified leads and clients for your business.

1. Direct Mail

An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes; to sell your products; generate sales leads; follow up enquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. It allows you to present every benefit of your product or service over those of your competition in a manner that’s 100% consistent.

2. Effective Advertising

Advertising should be nothing less than “salesmanship in print,” i.e. it should do the same job that a top sales person would do face to face. If you approach advertising in a scientific manner, following proven principles and facts, it no longer has to be a gamble. There are many extremely effective ways of using advertising in a highly targeted manner, that can’t help but grow your business. This includes 1) advertising only in media that reaches a sufficiently large number of the kind of people you’re trying to reach 2) focusing the entire thrust of your communication on your prospect’s interests, not your own 3) giving your prospects enough information and education and 4) offering them something appealing that’ll get them to respond now.

3. Referral Systems

One third-party endorsement is more powerful than a hundred presentations. Getting your customers to recommend and encourage other people they associate with to seek out your products or services is the most coveted prize in selling, besides a sale. There are hundreds of referral systems you can use; to create an unlimited supply of hot prospects; to get prospects returning your calls; to contact hard-to-reach buyers; to create a reputation that opens closed doors; to enhance customer loyalty; and to increase sales and multiply profits. Referral systems make your life easier and more professional, and bring higher profits with increased customer loyalty.

4. Word-of-Mouth Marketing

This is the most powerful, persuasive marketing weapon available to any business. It drives customers to try products or services more than any other marketing technique … more than advertising, salespeople, direct response, and public relations combined!

5. Qualified Lists

The quality of your prospect list is the single most important influencing factor in your marketing success because it can eliminate virtually all marketing waste. A list of well qualified prospects can be a priceless gem because if you exploit it properly it will produce tremendous amount of revenue for you from people who have a proven interest in your product or service. Thousands of properly qualified lists are readily available for virtually any marketing purpose and can give you many times more sales. These lists identify the specific businesses, key decision makers and demographic characteristics you desire, within the geographic areas you specify.

6. Networking

Most people you meet have hundreds of contacts, which means that virtually anyone you might want to contact or meet is only four to five people away from you. Effective networking is therefore vital to your success. Most people are poor networkers, but you can quickly learn how to get out; meet people; make new contacts; develop quality business relationships based on trust; polish your communication skills; educate the people you meet about what you do and the benefits offered by your product or service; create a lasting impression; quickly build your network.

7. Internet/E-Commerce

The Internet is now an essential element in business communication. When people want information, they surf the web to find what they need. You need a good website that maximizes your exposure … or you’ll look old-fashioned and behind-the-times. Your website needs to be attractive, informative, and easy to navigate so that you obtain a constant stream of new prospects. You also need to establish a system that deftly converts them into customers.

8. Public Relations and Publicity

Most of what you read, see, and hear in the media got there with the help of PR. The media are insatiably hungry for factual, interesting, and newsworthy or entertaining information they can share with their customers, members, employees, listeners, viewers or readers. PR, approached correctly, will give you free coverage on radio, television, in magazines, newspapers, trade journals, newsletters, e-zines, and via Web sites who serve the marketplace you’re trying to reach.

9. Special Events and Promotions

One of the best methods of making your business more successful is to make doing business with you a special, memorable experience. The more exciting, enjoyable, fascinating, informative, valuable or educational you can make the experience, the more business you will do, and the stronger and more meaningful the bond you will form with your customers. Events are a very powerful way of offering people who have an excellent probability of turning into customers a chance to be educated about the benefits and results of your product or service.

10. Brochures and Corporate Literature

No matter what your business, your brochures should help bring in profitable business … yet most brochures fail miserably. You therefore need to know how to create professional brochures and fliers that sell for you by educating your prospects and customers about the benefits you offer and also addresses their questions and their needs for your product or service.

11. Newsletters

A powerful technique for building your reputation with a defined audience over a period of time is to regularly send them a newsletter, which can either be free or paid subscription. Newsletters can be used to position you as an authority in your marketplace, to build closer relationships with clients. You can use them to educate your target market so they can make more informed and more frequent buying decisions or educate them to the full extent of your services and how you can add value through those services.

 

 

Empire Bowl offers good food, good fun and good times for all ages

Empire Bowl provides a fun, welcoming and friendly atmosphere of bowling for all ages.  Offering the ultimate in family entertainment Empire  Bowl is equipped with 24 automatic scoring lanes, the latest in video arcades, a full service pro shop, and snack bar.

Empire Bowl is also perfect for corporate gatherings, league play and children’s birthday parties. They offer the widest range of bowling options, bumpers and lighter balls to maximize the fun for all skill levels.

Rather relax? Stop by our cozy sports lounge the “11th Frame Lounge” to watch your favorite sports teams on one of our 11 HIGH DEFINITION PLASMA TVs, or play a game of pool. And for those “Redlands Idols” Karaoke, is the highlight of Wednesday and Friday nights. Whatever your entertainment interests—Empire Bowl is the perfect entertainment choice for you, your friends and your family.

Located at 940 W. Colton Ave. Empire Bowl has specials every day of the week, from College Nite, Wild Wednesdays, Family Nights and so much more. League bowling for the serious bowlers is offered every day of the week.

Take a trip down memory lane, remembering the fun times gathering with friends after school or on the weekend or start a new tradition meeting, eating and bowling with new friends. Entertain the kids, and teach them the art of bowling for hours of fun.

Log onto www.empirebowl.com or call Will Mossonette, the owner/manage or the friendly folks at the lanes at 909 793-2525 and find out how you can increase your fun factor.

 

A STORAGE PLACE – BARTON ROAD
Kierstin Wasko
26419 Barton Road
Redlands, CA 92373
Phone: 796-4447

ALTA VISTA CREDIT UNION
Susie Jarvis
1425 W. Lugonia Avenue
Redlands, CA 92374
Phone: 809-3643

BARICH & ASSOCIATES
Megan Barich
1819 W. Redlands Blvd, Suite 104-D
Redlands, CA 92373
Phone: 793-0385

BON APPETIT UNIVERSITY CLUB & CATERING
Simona Mitroi
1259 E. Colton Avenue
Redlands, CA 92374
Phone: 748-8970

BRENNA HAMRICK-STOTTS DDS, INC
Brenna Hamrick-Stotts
1150 Brookside Avenue, Suite T
Redlands, CA 92373
Phone: 793-9711

CALIMESA COUNTRY CLUB
Bev Carlson
1300 3^rd Street
Calimesa, CA 92320
Phone: 795-2488

CAJON PHARMACY
Khalid Mahfouz
232 Cajon Street, Suite A
Redlands, CA 92373
Phone: 792-4922

CITIZENS BUSINESS BANK
Trey Weatherill
301 Vanderbilt Way
San Bernardino, CA 92408
Phone: 888-6363

CITRUS PLAZA
Jennifer Rowe
27530 Lugonia Avenue, Suite C
Redlands, CA 92374
Phone: 562-948-4317

CUTLER CHURCH INSURANCE SERVICE
Jack Lucas
201 Cajon Street
Redlands, CA 92373
Phone: 307-8500

EAST VALLEY ASSOCIATION OF REALTORS
Annette Coffey
820 W. Colton Avenue
Redlands, CA 92374
Phone: 792-4818

EMERSON & FARRAR
Paul Emerson
27 East State Street
Redlands, CA 92373
Phone: 798-5888

HENRY BUSH PLUMBING, HEATING & AIR CONDITIONING
Tyler Miner
429 Texas Street
Redlands, CA 92374
Phone: 793-8461

INLAND CENTER MALL
Terri Relf
500 Inland Center Drive
San Bernardino, CA 92408
Phone: 884-7268

JAN MARIE MOBILE DENTAL HYGIENE
Jan Marie
P. O. Box 9431
Redlands, CA 92375
Phone: 289-1241

LAMAR ADVERTISING COMPANY
Sera Florek
24541 Redlands Blvd
Loma Linda, CA 92354
Phone: 799-1010

LEONARD REALTY
Jack Leonard
6 North Eighth Street
Redlands, CA 92373
Phone: 793-2436

MACGUYZ
Robb Gammill
414 E. Redlands Blvd
Redlands, CA 92373
Phone: 793-1493

MISSION INN HOTEL & SPA
Shannon Walters
3649 Mission Inn Avenue
Riverside, CA 92501
Phone: 888-326-4448

MONTECITO MEMORIAL PARK & MORTUARY
Kelley Bowden
3520 E. Washington Street
Colton, CA 92324
Phone: 825-3024

MORONGO TRIBAL TANF
Lydia Snyder
720 Carnegie Drive, Suite 150
San Bernardino, CA 92408
Phone: 951-260-9493

ORANGE TREE TAX & BOOKKEEPING
Dennis Grimes
300 E. State Street, Suite 430
Redlands, CA 92373
Phone: 798-0759

PLYMOUTH VILLAGE RETIREMENT COMMUNITY
Kevin Kasin
900 Salem Drive
Redlands, CA 92373
Phone: 793-1233 ext 1060

PORCELYNNE’S FABRIC BOUTIQUE
Jennifer Fairbanks
461 Tennessee, Suite D
Redlands, CA 92373
Phone: 307-4943

REDLANDS BICYCLE CLASSIC
Scott Welsh
P. O. Box 7880
Redlands, CA 92375

REDLANDS CYCLERY USA
Craig Kundig
415-A Tennessee Street
Redlands, CA 92373
Phone: 792-2444

REDLANDS FOOTLIGHTERS
Attention: Treasurer
1810 Barton Road
Redlands, CA 92373
Phone: 793-2909

REDLANDS LODGE 300 FREE & ACCP’T MASONS
Bill Keel
131 Cajon Street, Suite 14
Redlands, CA 92373
Phone: 792-1656

SACRED HEART ACADEMY
Angela Williams
215 South Eureka Street
Redlands, CA 92373
Phone: 792-3958

SMART INVESTMENTS ADVISORY, INC
Ali Arciniega
1849 W. Redlands Blvd, Suite 104
Redlands, CA 92373
Phone: 335-8565

SWEET MEMORIES
Steven Wilkinson
24 E. State Street
Redlands, CA 92373
Phone: 792-1832

TIRE GUYS – GOODYEAR
Jim & Sue Ferguson
1631 W. Redlands Blvd
Redlands, CA 92373
Phone: 793-9999

TRI-CITY ACOUSTICS, INC.
Ronald Jeffrey
465 Iowa Street
Redlands, CA 92373
Phone: 792-2260

UBS FINANCIAL SERVICES, INC.
Jerry Fields
300 E. State Street, Suite 400
Redlands, CA 92373
Phone: 335-2137

VANTAGEONE REAL ESTATE INVESTMENTS, INC.
Tom Robinson
4 Corporate Plaza Drive, Suite 210
Newport Beach, CA 92260
Phone: 949-631-6620

 

 

An Overview of new 2016 Laws Affecting California Employers

By: CalChamber Employment Counsel

California enacted many new laws that will affect the day-to-day operations of California businesses in 2016.

Some of the new laws make important changes to existing state law. Other new laws make small changes to different parts of existing law or may only affect certain types of employers, such as employers with piece-rate workers.

Don’t forget that minimum wage increased on January 1, 2016 to $10 per hour – this is not a new law but this is the last mandatory increase from the law signed in 2013.

Mandatory paid Sick Leave Amendments

Last year the Healthy Workplaces, Healthy Families Act was signed into law and required employers to begin providing the mandatory paid sick leave (PSL) benefit beginning July 1, 2015. After the law was already in effect the Legislature passed AB304 which made several substantial amendments to the law.

• Among other things the amendments:
• Clarify who is a covered worker
• Provide alternative accrual methods other than one hour for every 30 hours worked
• Clarify protections for employers that already provide PSL or paid time off before January 1, 2015 (a grandfather clause)
• Provide alternative methods for paying who use PSL

For more details on this law, read CAlChamber’s white paper The Who What When and How of Mandatory Paid sick Leave in Californian: New Amendments Effective July 13, 2015

Gender Wage Equality

SB 358 (Fair Pay Act) revises Labor Code Section 1197.5, which deals with gender pay inequality or disparity. Under existing California law, employers cannot pay an employee less than the rate paid to an opposite-sex employee in the same establishment for equal work on jobs that require equal skill, effort and responsibility, and could face a lawsuit for such disparity.

The Fair Pay revises and expands this prohibition. It eliminates the requirement that the pay difference be “within the same establishment” and eliminates the use of the terms “equal work” for “equal skill, effort and responsibility”.

Instead SB 358 prohibits an employer from paying any of its employees less than employees of the opposite sex for “substantially similar work, when viewed as a composite of skill, effort and responsibility”. In addition, this legislation places specific requirements on employers to affirmatievely show that any wage differential is not unlawful but instead based entirely and reasonably upon one or more of the acceptable listed factors, including seniority and merit systems or other bona fide factors coupled with a showing of “business necessity,” as defined.