JAN 2016 – President’s Article by Jill Riley

Redlands Chamber of Commerce Jill Riley President

I hope you all had a wonderful holiday season. I enjoyed getting to spend time with my loved ones.

The Chamber held its annual holiday mixer December 10th. It was great to see and meet so many new people and as always wonderful to reacquaint with old friends. We had a great turn out and appreciate all those who came and celebrated the holidays at the Chamber.

The Chamber has a busy year ahead, starting with the Installation Dinner and Civics Award Ceremony January 14th. This is a great event where we get to recognize some of our outstanding city volunteers.

We will continue to offer Rise and Shine, Business to Business, Government Review and of course ribbon cuttings and grand openings.

I am very proud of the Chamber’s efforts and success with the Energy Upgrade California Grant from 2015. And I’m extremely pleased to announce that we have been selected to participate in the Energy Upgrade California 2016. Only 20 partners throughout California were awarded this grant for 2016.

I hope everyone has a wonderful and successful new year. I look forward to meeting and working with you throughout the year.


JAN 2016 – Chamber Announces Installation Dinner and Awards Ceremony

installation logo

The Redlands Chamber of Commerce will present new directors and welcome new officers to the organization, Thursday, January 14. 2016, 6:00 PM at the Casa Loma Room, at the University of Redlands

Immediately following the installation of directors and officers, guests will be treated to the announcement of the prestigious Man and Woman of the Year Awards and Police and Firefighter of the Year Awards. Each year those receiving the awards will join the ranks of extraordinary men and women who have gone before them and given generously of their time and talent to make Redlands a better place. The announcement of the winners of these esteemed awards are highly anticipated every year and kept secret until the night of the ceremony creating an air of excitement each year.

Tickets to the event are limited and reservations are necessary, $50 per person. To make your reservations or for more information about the event call the chamber office at 793-2546.


JAN 2016 – Chamber Members Renewing – December 2015

Angela Simpson
1534 Barton Road
Redlands, CA 92373
Phone: 307-8900

Ericka Gray
1255 W. Colton Avenue
Redlands, CA 92374
Phone: 335-5457

1251 Clay Street
Redlands, CA 92374
Phone: 798-4599

Freda England
1998 Orange Tree Lane
Redlands, CA 92374
Phone: 800-5054

Deborah Salow
412 Tennessee Street
Redlands, CA 92373
Phone: 792-1163

Jon Darby
1 State Street
Redlands, CA 92373
Phone: 792-2119

Debbie Foland
109A East State Street
Redlands, CA 92373
Phone: 792-9789

Will Mossonette
940 W. Colton Avenue
Redlands, CA  92374
Phone:  793-2525

Alyssa King
885 E. Hospitality Lane
San Bernardino, CA 92408
Phone: 799-6500

Amy Owings
1200 California Street, Suite 240
Redlands, CA  92374
Phone:  583-9150

Cathy Griffin
1275 Alabama Street
Redlands, CA 92374
Phone: 335-8400

Jill Eaton
384 W. Orange Show Road
San Bernardino, CA 92408
Phone: 885-6503

Mike Reynolds
Redlands, CA  92373
Phone:  793-4757

Emile Maamari
233 E. State Street
Redlands, CA 92373
Phone: 792-9911

Chris Mellgren
23303 La Palma Avenue
Yorba Linda, CA 92887
Phone: 800-859-0128

Emanuel Jacobson
2 East State Street
Redlands, CA 92373
Phone: 793-7986

Joseph Maiberger
1898 E. Colton Avenue
Redlands, CA 92373
Phone: 794-1108

Greg Chapman
30 S. Center Street
Redlands, CA 92373
Phone: 792-7397

Cathy Bates
Redlands, CA 92373
Phone: 810-3719

Marsha Gebara
Redlands, CA 92373

Tim Brown
705 W. Colton Avenue
Redlands, CA  92374
Phone:  798-1388

Michael Donia, DC
219 E. Olive Avenue
Redlands, CA 92373
Phone: 793-2225

Micah White & Kelley Bowden
Redlands, CA 92373
Phone: 793-1966

Stephanie Tickemyer
226 Nordina Street
Redlands, CA 92373
Phone: 793-3563

Joseph Horzen
2068 Orange Tree Lane, Suite 100
Redlands, CA 92374
Phone: 798-2222

Vissal Patel
1160 Arizona Street
Redlands, CA 92374
Phone: 335-1612

Dr. Ralph Kunci
1200 E. Colton Avenue
Redlands, CA 92374
Phone: 748-8390

Pilar Hoyos
22010 Wilmington Avenue, Suite 400
Carson, CA 90745
Phone: 310-952-6417

William Ziprick
707 Brookside
Redlands, CA 92373
Phone: 798-5005



JAN 2016 – New Chamber Members – December 2015

Dr. John N. Biswas
P. O. Box 10042
Redlands, CA 92423
Phone: 799-1134

Bob Dutton
172 W. Third Street
San Bernardino, CA 92415
Phone: 387-6730

Krystal Roberts
Yucaipa, CA 92399
Phone: 334-2233

Daniel Riley
Beaumont, CA 92223
Phone: 888-995-6469

Heather Stevning
P. O. Box 970
San Bernardino, CA 92402
Phone: 383-1602

Alisa Chatman
7 North Fifth Street
Redlands, CA 92373
Phone: 793-7272

JAN 2016 – Using Facebook as a business tool

3 facebook

Build Your Page

First things first, if you don’t have a Facebook business page, it is pretty self-explanatory, just make sure your business information is correct and you have a phone number on there. A good technique to gauge page performance is to put a unique 1-800 number on the page that you only use for Facebook, that way you know who is calling you from Facebook as opposed to your actual website.

Once you fill out the basic business information, all you have is a blank template. Start out by uploading your business logo or some other relevant thumbnail picture. To make your page a little more visually appealing, take advantage of the cover photo feature, and upload a high-quality cover photo cropped to 851px wide by 315px tall. While you can just upload a nice snapshot of your storefront from your iPhone that you cropped in iPhoto, I would recommend hiring a designer to make a nicely presented cover photo with some design features and ad copy relevant to your business. Now that you have the shell set up, you probably see that your page is still devoid of any content. It’s good practice, even before you start marketing your page, to at least put 3-5 posts or photo galleries on there for people to see when they get to your page. Good starter posts would be a well-written link-back post to your website’s main page, a couple photo galleries of different products you offer, and other content that shows the best about your business.

Build Your Audience

Now that you’ve got a good looking business page that tells the story of your business and products clearly to your potential customers, you need to find the people that will actually want what your business offers. While most people would immediately think of sharing links to their friends and family on their personal Facebook page and asking them all to follow your page, that is generally not the best approach. Think about it; your friends and family already know about your business, probably already buy your services and already tell their friends about you. While getting in their Facebook timeline can be helpful, what you really want to find is the person out there who doesn’t even know you exist but really wants what your business has to offer.

This is where Facebook makes their money. For a small daily price, you can sign up for their ad service and start promoting your page to the broadest or most granular audience demographic that a business marketer could imagine. Does your business sell handmade wool comforters imported from the Netherlands with a general customer demographic of married 18-35 year-old females? Facebook Ads will help you find people in your geographic area who fit that exact demographic and have shown an interest in wool comforters, the Netherlands, etc…

Setting up ads can be somewhat complex to get right and not waste money targeting people who aren’t really interested in your products. Facebook has a helpful getting started guide for the uninitiated on their site. Many businesses don’t want to hassle with it and outsource their ad management, which could be an option for you as well. Getting your page promotion in front of your target audience is one thing; getting them to follow your page is another. Whether you do the ads or hire someone else to do them, ensure you have engaging visual content, high-quality pictures, grammatically correct ad copy and a clear call to action in your ads that are going to run. Put your best stuff out there, and inevitably you are going to find the people looking for your kind of business and gain their ever-valuable page like.

Keep a steady post feed to your Facebook page of original and curated content that you compile that is related to your product or industry. It might seem hard to keep posting good content but you can mix it up by linking back to blog posts on your site, or making readily shareable images related to your business/industry with some text overlaying a picture. To gain a real, relevant audience I would discourage, in general, the following:

Engage Your Page

Now that you have a growing following, it’s time to engage your page. There are really two things to focus on at this point. One is staying on top of comment engagement. Your page followers will inevitably make comments on posts and photos. Reply to them promptly, honestly, and with a note of thankfulness in your voice for them engaging your page. A recent study shows that 71% of Facebook users expect a response to their social media comment from a brand or page within one day.

The second thing is engaging content. The burden is on you as the business page to continually supply posts, pictures and links to content related to your product or industry that will keep your audience interested and spark the hoped-for viral sharing response among them. Not every post has to be a home run though, but keep it simple, fresh and relevant. Some suggest a ratio of about 80% related curated content from other sources on the web, and 20% promotional/product related. Frequency varies with your audience; some people want something every day, or 3-5 times a day, others will un-like your page and commit you to the spam graveyard if you fill their timeline more than 2-3 times a week.

What’s The Point?

So let’s say you’ve followed this 3-step process above and find yourself with a couple hundred, or a couple thousand, page followers for your small business. What good will that do you other than the obvious brand awareness and peer-to-peer recommendations? You now have a pool of people with express interest in your product that not only can and will become customers themselves, but are a valuable channel to also reach their friends and others interested in your products. It is not uncommon to promote a page post with relevant content linking back to a small business site, and find a traffic spike related to that promotion providing site visitors for almost 1/10th the cost-per-click of some of the big-name PPC providers, and multiple conversions as well.

But it all begins with the basics of hard work, doing your homework and providing quality content. Ensure you are providing relevant, fresh and engaging content to an interested, real audience and you will undoubtedly continue to see your page, and business, grow!


JAN 2016 – Member Profile – Cliff’s Pest Control, Inc.

Cliff’s Pest Control, Inc. provides termite control and animal exclusion for home and office2  Cliffs

 Cliff’s Pest Control, Inc. based in San Bernardino provides a comprehensive selection of pest control, termite control and animal exclusion series. General pest control series include controlling ant, spider, roach, earwig, mice and other rodent populations. They offer monthly, bimonthly and one time service with 30 or 60 day guarantees on all services. Free your residential, commercial, or industrial property of any pesky critters by calling Cliff’s Pest Control, Inc., 

Since 1971, our family-owned business had been proudly providing customers with a wide range of pest control, termite control, and animal exclusion services. Each member of the staff has extensive experience in this business and is committed to giving you the best results for the best prices every time you request our services.

Cliff’s Pest Control is licensed to provide effective and affordable termite control services, including inspection, treatments, fumigations and even repair the damage these pests have caused.

In addition to pest and termite control, they also offer animal exclusion services for a variety of creatures including, bees, pigeons, bats, rats, gophers and ground squirrels. Whenever possible they can also provide effective means for the human removal of larger animals and exclusion services to prevent re-entry. For small rodents they can provide effective trapping, exclusion methods and other baiting methods.

To get an estimate for your pesky pest problem call Cliff’s Pest Control at 909  887-1862


JAN 2016 – Member Profile – Bon Appetit provides the finest dining on campus

1 Bon Appettie

Bon Appétit Management Company is an onsite restaurant company that provides café and catering services to corporations, colleges and universities, and specialty venues. We have over 400 locations in 29 states.

The dream is to be the premier onsite restaurant company known for its culinary expertise and commitment to socially responsible practices.

They are a culture driven to create food that is alive with flavor and nutrition, prepared from scratch using authentic ingredients. We do this in a socially responsible manner for the wellbeing of our guests, communities and the environment.

The kitchen philosophy is simple. We cook from scratch using fresh, authentic ingredients. They start with food in its simplest, most natural form. They purchase local and seasonal products and they make their food alive with flavor and nutrition.

They care about their guests. They care about what they like and they care about their health. Fresh ingredients used in the kitchens are complemented with cooking techniques that preserve nutrition and produce healthy dishes. Their ethnic programs are crafted using hands-on research with real people in real kitchens. The flavors are real and they are authentic.

Bon Appetit is a premier caterer in the Redlands area.  They have gained their reputation by preparing delicious food that is cooked from scratch using fresh seasonal ingredients, taking their role in the community seriously, making socially responsible purchasing decisions, and participating in the “Slow Foods” movement in Redlands and throughout the nation.

Bon Appetit specializes in all types of events, from quaint get-togethers to major productions and banquets serving thousands of people for themed extravaganzas.  Fine catering and creativity are the benchmarks of their service.

Bon Appetit blends a tradition of creative planning and consistent event execution that brings satisfaction to all who experience their exquisite cuisine.

To learn more about the catering services offered by Bon Appetit, please send an email or call 909-748-8970.


DEC 2015 – Chamber Encourages Shopping in Redlands


shop redlandsChamber encourages shopping in Redlands during holiday season

Keeping tax dollars in town is an important part of the equation when talking about the city’s financial well-being, but more importantly shopping locally supports the local businesses, helps retain jobs, and circulates dollars in the community.

Small businesses employ local people local people. They support local charities and offer personal services. Local businesses patronizes local businesses, they join local service clubs and support local athletic programs.

You really can find almost anything you need here in Redlands.

We have:

  • Retail and wholesale
  • Restaurants and caterers
  • Printers, writers and designers
  • Gift shops, ice cream and toy stores
  • Bike shops and car dealers
  • Home improvement stores and maintenance servers
  • Photographers, artisans and musicians
  • Pet stores and services
  • Gourmet food and wine
  • Personal and professional services

So before you make a purchase ask yourself if you can Shop Redlands first.