Webinars
February 24, 2021 | 10:00 – 11:00 AM
This webinar is tailored for certified small businesses who are registered on Cal eProcure and looking to expand business opportunities and work with the State of California.
Topics:
- Acquisition methods
- Contract opportunities
- Existing state contracts
- Contracts exempt from advertising
- Do’s and Don’ts of Bidding
- Commercially useful function
February 18, 2021 | 2:00 – 3:00 PM
Do you know why Google Analytics are important to the performance of your website? A well performing website can be critical during a global pandemic. Join us for this FREE session to learn the Basics of Google Analytics and Google and Search Engine Optimization (SEO).
You will receive a link a day before the webinar.
February 18, 2021 | 6:00 – 7:30 PM
Hosted by the Inland Empire Women’s Business Center
Business Start-up/Preplanning, Managing a Business, Risk Management, Specialized Assistance
In response to COVID-19 public health concerns, all workshops will be held on ZOOM, an online video platform, until further notice. To maintain quality and security during virtual events, you will be sent a link to join the meeting on the day of the event, up to 30 minutes prior to the scheduled start time. If you do not receive the link check your spam inbox then call (909)-890-1242 for assistance.
February 19, 2021 | 11:00 AM – 12:00 PM
We have seen a huge rise in online ordering as a result of the COVID-19 pandemic? If you are in the restaurant/food business and are interested in learning about online ordering options, this class is for you! Topics include:
- Ghost Kitchens
- Digital Ordering Platforms
- Delivery and Takeout Options
- Pairing Down Your Menu
- Delivery/Takeout Safety
- COVID-Compliant Packaging
February 22, 2021 | 6:00 – 7:30 PM
In response to COVID-19 public health concerns, all workshops will be held on ZOOM, an online video platform, until further notice. To maintain quality and security during virtual events, you will be sent a link to join the meeting on the day of the event, up to 30 minutes prior to the scheduled start time. If you do not receive the link check your spam inbox then call (909)-890-1242 for assistance.
February 23, 2021 | 10:00 – 11:00 AM
Adding a blog to your website is a great way to educate current and prospective customers, improve SEO, and provide relevant content through social media channels. Learn how to start a blog, how to use keywords in each post, and how to choose topics.
You will receive a link a day before the webinar.
February 25, 2021 | 2:00 – 3:00 PM
Do you know how to effectively reach your audience through their inbox? Join us for this two-day series to learn what email marketing is and how to make the most impact with emails you send!
Day One | Thursday, February 25 | Email Marketing Basics
- What is email marketing?
- How does email marketing work?
- Why is email marketing important?
February 26, 2021 | 2:00 – 3:00 PM
Do you know how to effectively reach your audience through their inbox? Join us for this two-day series to learn what email marketing is and how to make the most impact with emails you send!
Day Two | Friday, February 26 | Email Marketing Campaigns
- How to create an email list
- How to get more email subscribers
- How to improve email open rates
March 2, 2021 | 10:00 – 11:30 AM
This workshops provides information about contemporary interviewing techniques. You will learn the purpose of an interview, types of interviews, best practices, and questions that may be asked. This workshop will be available every Tuesday.
March 5, 2021 | 10:00 – 11:00 AM
Class One – Branding Your Business
- How to create your personal brand
- What will be the tone of my brand?
- How does my business currently compare to industry leaders?
- Unified Branding front and regulations for use.
- Using Freelance Graphic Artists to create your brand logo?
March 8, 2021 | 6:00 AM – 7:30 PM
Hosted by the Inland Empire Women’s Business Center
An effective marketing plan can help you increase your sales and profitability while efficiently managing your marketing dollars. Understanding your customers and how to reach them with the right message can help you create a plan that makes the most of your time and budget.
March 9, 2021 | 10:00 – 11:30 AM
March 12, 2021 | 10:00 – 11:00 AM
Class Two – Using Your Branding For Your Business
Utilize the correct platforms for your brand efficiently and effectively. Attend this seminar and learn:
- What platforms will be the most beneficial for my type of business?
- How do I create a unified brand across multiple platforms?
- What are the first items to complete once a platform has been decided upon?
- How to unify a branding tone for your business.
- How often should my business be posting, and about what?
March 19, 2021 | 10:00 – 11:00 AM
Class Three – Using Your Digital Branding Presence
Taking your digital platforms to the marketplace, and paying to play! Attend this seminar and learn:
- What will be the best platform for my business to monetize advertisement on?
- Creating a budget for individual campaigns.
- Using insights to make educated decisions based on the data from previous posts to monetize advertisements.
- Reviewing campaign results and interpreting them for future campaigns.