The Redlands Chamber of Commerce will ask the City Council to consider an amendment to the Sign Code that will allow business outside the downtown business arena for the opportunity to use A-frame signs. The current code does not allow businesses to use A-frame structures if located outside the geographic confines of the Downtown Business District.
During these extremely difficult economic times businesses are reinventing, recreating new and innovative ways to find new customers and clients and many are looking for unique and distinctive advertising opportunities. While A-frames have been banned in commercial areas outside of downtown many businesses have opted for using them attempting lure customers in, but have found themselves on the wrong side of the law and have been cited by code enforcement and forced to remove the violating sign.
While amendments have been suggested they come at enormous cost to the individual so the Chamber is seeking an Ordinance Text Amendment that would allow A-frame signs to be used by businesses that are not currently permitted to do so.
Size, construction and placement will all be considered in the amended language to minimize clutter and still allow businesses to advertise appropriately.
The amendment will be processed through the Planning Commission then on to City Council with adequate time for public input. With smooth sailing the amendment could be approved as early as the first of the year, 2012. Watch for updates on the website and via email and if needed be prepared to lobby council for quick and equitable action on behalf of all the businesses of Redlands.