DEC 2012 – Workshop offers information on Marketing for a small business

Workshop offers information on marketing for a small business

The City of Redlands will present the latest in a series of Small Business Workshops, “Marketing for a Small Business,” sponsored by SCORE Inland Empire on Wednesday, Dec. 12.
This workshop is designed to help small business owners and operators develop the key skills and tools needed to market and promote your product or service. Learn how to analyze your market, your product or service, your competition, your pricing, your target customers and the five most important marketing secrets. Discover the difference between what a marketing plan is and how it will take you where you need to be. This workshop is a must for any entrepreneur!
Presenter, Allan Jaffe has more than a decade of experience helping small business owners and operators achieve their business goals and objectives. He has assisted in areas of: business planning, market research, government contracting and business funding. He is a noted public speaker, California paralegal and retired IBM computer systems engineer / systems designer.
The cost for the workshop is $10 for advance registration or $20 at the door.
The workshop series is co-sponsored by the City of Redlands, SCORE Inland Empire and the U.S. Small Business Administration and designed to help small businesses in areas such as starting a small business, marketing and financing.
The Dec. 12 workshop will be held from 9 to 11 a.m. at the City Council Chambers, 35 Cajon St. To register, visit the SCORE website at <> . You may also contact Heather Smith at <> or call (909) 798-7629. Free parking is available in the parking structure on the corner of Citrus Avenue and Sixth

DEC 2012 – City News by Council Member Jerry Bean

Business community must remain involved in city decision making

As I near my final Redlands City Council meeting on Dec. 4, I am frequently asked what advice I have for others based on my five years of City Council experience.

My advice is simple: Be involved — for your own welfare and for the welfare of Our Town.

A majority of the items before the City Council involve business. Some are specific to a single business such as rezoning of property or award of a contract, but many affect the entire business community and, of course, our entire city community.

Just consider a few of the far-reaching measures approved by the council over the past couple years:

Community Sustainability Plan. This plan first introduced by the Climate Action Task Force but extensively modified by city staff and City Council members calls for an extensive menu of green measures to limit our energy consumption and reduce our carbon impact. Many of the measures have substantial impact on the business community — some reasonable and some unreasonable.

National Pollutant Discharge Elimination System (NPDES). This plan to reduce pollutants from our wastewater and stormwater drainage systems was authorized by the federal Clean Water Act of 1972, but only in the past couple years has the City of Redlands started charging nearly every business in town an NPDES fee along with their city business license no matter how unlikely it is that a business will discharge any pollutant. Even a one-room office is charged.

Increased city fees and service charges. In November, the City Council approved substantial increases in nearly all city fees and service charges based on what a hired consultant said was the city’s cost of providing various special services. Affected were special charges ranging from dog license fees to building permit fees. I thought the fee increases were too high, many of them borne by businesses.

Increase in overtime parking fines. At the last council meeting in November, a broad range of parking fines were increased, including hiking the fine for overtime parking from $35 to $55, the highest of cities surveyed in the area. Will the chance of getting a $55 overtime parking ticket discourage your customers from shopping in your area?

These are just a few examples of the many items the City Council considers that the business community should follow closely. There are many others.

Often the paths to council decisions are complex, and decisions are difficult. I voted for some of the measures described in this column and against others. But in each case the business community had a big stake.

Fortunately, our Chamber of Commerce’s Government Review Committee under the leadership of Geoff Bonney has been active in presenting the chamber’s viewpoint on some of these issues.

But more is needed. The business community needs to support the Chamber with individual phone calls, emails and letters. Be involved. Be reasonable but present your case persuasively. The council members do listen.



DEC 2012 – Chamber announces TWO Shop Redlands Winner in November

           For the month of November there were two lucky winners for the Shop Redlands “give aways”… Congratulations go to John Serrano who won a $100 Gift Certificate to Briskets in downtown Redlands, provided by Paul Barich, Barich & Associates.  Julie Barton will be entertained over the holidays as the lucky winner of a $100 worth of Krikorian Movie Tickets provided by the Redlands Chamber of Commerce.

There will be two winners in the month of December including a $100 Gift Certificate to the Corner Bakery courtesy of Andy Taylor. Another $100 Gift Certificate, yet to be determined from Paul Barich of Barich & Associates, will also be awarded.  Bring in your shopping receipts from chamber members or local businesses and be eligible for the drawings that will be held the December 28th.

By shopping at chamber members you will receive two tickets for the drawing, non member receipts qualify you for one ticket. The member directory can be found on the Chamber’s website at The receipts must be $25 or more.

While you are out there shopping for others why not take a chance on a gift for you? So let’s get shopping in Redlands!

DEC 2012 – Chamber offers discounted movie tickets to members

As the cost of just about everything continues to rise, one of the added values of Chamber membership is the ability to escape into the world of movie magic at discounted prices. In partnership with Krikorian Theatres the Redlands Chamber offers discounted tickets to members providing substantial savings when it’s time to go to the movies.

Whether the tickets are used for personal enjoyment or as an incentive for customers or employees, they are a terrific reward for a job well done or a gift for customer loyalty.

Tickets are available at the Chamber office for members only during normal office hours, Monday through Friday, 8 AM to 5 PM (closed 12 – 1). Each ticket is $8.00 each. For large orders call in advance to insure there are adequate tickets available.

Discounted movie tickets; another benefit of chamber membership!!


DEC 2012 – Chamber of host Annual Installation Dinner and Civics Award Ceremony in January

The Redlands Chamber of Commerce will present new directors and welcome new officers to the organization Thursday, January 17, 2013  6 PM at the Casa Loma Room, University of Redlands.

After the installation of directors and officers, attendees will be treated to the announcement of the prestigious Man and Woman of the Year and Police and Firefighter of the Year Awards. While selections are made earlier, all four awards are held in secret until the announcement that evening creating an air or excitement and surprise until the very last revelation.

Tickets are limited; reservations are necessary, $50 per person. For information about the dinner and to make your reservations call the Chamber office at 793-2546

DEC 2012 – Chamber Encourages Shopping in Redlands during holiday season

Keeping tax dollars in town is an important part of the equation when talking about the city’s financial well-being, but more importantly shopping locally supports the local businesses, helps retain jobs, and circulates dollars in the community.

Small businesses employ local people local people. They support local charities and offer personal services. Local businesses patronizes local businesses, they join local service clubs and support local athletic programs.

You really can find almost anything you need here in Redlands.

We have:

  • Retail and wholesale
  • Restaurants and caterers
  • Printers, writers and designers
  • Gift shops, ice cream and toy stores
  • Bike shops and car dealers
  • Home improvement stores and maintenance servers
  • Photographers, artisans and musicians
  • Pet stores and services
  • Gourmet food and wine
  • Personal and professional services

So before you make a purchase ask yourself if you can Shop Redlands first.